Our Story
Greenie is golf wear for cherishing life and loving yourself — light-luxury pieces that move from the first tee to the rest of your day.
"Green" for nature and the putting green. "nie" for a softer, playful note — a name that takes the calm of the course and makes it your own.
Why we started
For too long, golf style forced a choice: gear built only for performance, or pieces too stiff and traditional to wear anywhere else. A new generation of players wanted both — real technical performance and a look that's truly their own. We built Greenie to close that gap, so golf wear can leave the course and become a way to show who you are.
The Founders
Greenie was founded in 2025 by Zoe and Cathy — designers trained in fine art, brought together by a shared love of golf. They pair an artist's eye with a player's needs, making apparel that's as considered as it is capable.
What we make
We call it light-luxury sport: the refined feel of a luxury label with the energy of athletic wear. One piece, every scene — the course, the cafe, the office, the street.
High-stretch, breathable, UPF sun protection and abrasion-resistant. Seamless bonding cuts friction and holds its shape, all day.
A slim, considered fit that flatters — and still lets you swing.
From the back nine to brunch. Designed to be worn far beyond the green.
Eco-minded materials, non-toxic dyes and recyclable fabrics.
Gives back to nature
The green isn't just where we play — it's what we protect. With every piece sold, Greenie gives back to environmental causes. Loving yourself and loving the world you play in are the same swing.
The world at the bottom of the hole
Everyone watches the ball drop.
We wondered who lives down there.
A little world of healing animals, guarding the calm beyond the putt. Unhurried, kind, a touch playful — that feeling is what we sew into every stitch.
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