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Our Story

 
Our Story
Born on the green, made for everywhere.

Greenie is golf wear for cherishing life and loving yourself — light-luxury pieces that move from the first tee to the rest of your day, made with the places we play in mind.

#Youthful#Life-loving#Responsible
Green + nie = Greenie

A name from the course

"Green" for nature and the putting green. "nie" for a softer, playful note — a name that takes the calm of the course and makes it your own.

Why we started

The gap we saw on the green

For too long, golf style forced a choice: gear built only for performance, or pieces too stiff and traditional to wear anywhere else. A new generation of players wanted both — real technical performance and a look that's truly their own. We built Greenie to close that gap, so golf wear can leave the course and become a way to show who you are.

The Founders

Two art-school minds, one love of the game

Greenie was founded in 2025 by Zoe and Cathy — designers trained in fine art, brought together by a shared love of golf. They pair an artist's eye with a player's needs, making apparel that's as considered as it is capable.

What we make

Light-luxury, built to move

We call it light-luxury sport: the refined feel of a luxury label with the energy of athletic wear. One piece, every scene — the course, the cafe, the office, the street.

Tech fabric

High-stretch, breathable, UPF sun protection and abrasion-resistant. Seamless bonding cuts friction and holds its shape, all day.

Tailored cut

A slim, considered fit that flatters — and still lets you swing.

All-scene

From the back nine to brunch. Designed to be worn far beyond the green.

Made with care

Eco-minded materials and cleaner production — the start of a bigger commitment, below.

Made responsibly

Protecting the places we play

Golf connects us to nature like few sports can — every round shaped by open landscapes, fresh air, and the world around us. So we make Greenie with performance and responsibility in mind: from the fibres we choose, to how each piece is made, to the way it reaches your door.

Eco-friendly fabrics

TENCEL™ Lyocell and regenerated cellulose, organic cotton, plus plant-based and low-impact stretch fibres where possible.

Built to last

Lightweight, breathable, moisture-managing and UV-protective — durable by design, so pieces are worn longer and replaced less.

Cleaner manufacturing

Reduced water and energy, safer chemistry, and lower dye & finishing impact, with continuous waste reduction.

Mindful packaging

Recyclable wash-care labels, sustainable papers and minimal recycled packaging — 100% plastic-free.

Certifications we pursue

bluesign®
OEKO-TEX® Standard 100
Global Recycled Standard (GRS)
Our commitment

1% of every sale, back to nature

Our commitment reaches beyond apparel: we give 1% of all sales to conservation partnerships, habitat restoration and tree-planting — protecting the natural spaces that make the game we love possible.

In closing
Because the best rounds are played on a planet worth protecting.

Greenie is made for players who love the game — and respect the earth it's played on.

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